The future is - apparently - here!

According to a San Francisco Chronicle article on Pottery Barn's new app:

The app allows a shopper to pick an online catalog photo of a couch, for example, then use a smartphone to view the image overlaid on a spot in a living room to see if it matches the floor, blinds and wall colors.

While the app won't be available on all phones, it's sure to be a hit with design nerds.