It was supposed to be part of an anti-bullying campaign. It was supposed to empower women. Things went sideways really fast for an online clothing retailer called Evolve after they released this sweater "without context of the overall campaign." Appearing to fat-shame, the sweater reads:
"Being fat is not beautiful, it's an excuse."
I'm honestly not sure how this perception is "empowering" on any level but the sweater has since been pulled after the internet basically exploded.