Jon Manuel

Jon Manuel

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Apparently this is *THE* hot gift for 2017 holiday season

It's not even Halloween and this toy is already selling out for the holidays!

The LOL Surprise! Big Surprise, is a collectible toy item that allows children to peel back layers of surprises, such as stickers, charms and outfit accessories, before getting to the most coveted part, the collectible doll.

The toy is priced at $69.99 and was released in September. But retailers like Target, Walmart and Toys R Us are struggling to keep the toy stocked on the shelves, some of which are even limiting online purchases to one item per customer.