In case you hadn't noticed, there's a new look in town.
I first came to the realization when looking through a SF Gate story earlier today. In it, author Michelle Robertson sums it up like this: "Think Brigitte Bardot meets Topanga Canyon. The rugged, natural cut seems to have caught on in San Francisco, where style to take a backseat to comfort and convenience."
Jayne Matthews, owner of San Francisco's Edo Salon and Gallery, sums it up as a "hippie, French New Wave slash beachy, seventies kind of thing."
However you describe it, I'm sure you've seen it... EVERYWHERE around the Bay lately.
A scroll through Edo's Instagram shows some of the various forms it can take: