Is it okay to lie when the result is positive?
Kind of a deep question, I know, but it must be asked regarding Kraft's new "salad frosting" ad campaign.
The hashtag #LieLikeAParent is attached to a video posted by Kraft to YouTube earlier today.
Here's more from the video's description:
Let’s be honest, parents lie to their kids. In fact, 63% of U.S. parents admit to telling instrumental lies to get their kids to clean up their plates* And if that gets them to eat their salad and veggies, that’s totally okay. But you don’t have to resort to subpar lies like, ‘if you eat enough greens you’ll turn into a superhero’ or ‘eat your carrots and you’ll be able to see in the dark.’
Kraft is introducing a way to make your parent lies better. Introducing, Kraft Salad “Frosting.”
Truth is, it’s just Kraft Ranch Dressing. But it’s also a surefire way to get your kids to eat some greens.
*International Journal of Psychology, 2012