According to TODAY, "The company also announced 'CVS Beauty Mark,' a watermark on packaging alerting consumers that the imagery shown on labels or ads of that particular product has not been altered. The initiative will be carried across CVS social media and web accounts, too."
The CVS 'Beauty Mark' will start on CVS Pharmacy-produced beauty products this year. CVS also is trying to get outside partners to adopt the no-photoshop rule by 2020. If all works out, products that continue to use Photoshop for its advertising and packaging will require a "digitally modified" warning label to be sold in CVS stores. I think this is pretty cool! Good on you CVS!
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