David Beckham is launching a new men's grooming line with L'Oreal Luxe!
The men's grooming brand is called House 99 by David Beckham.
House refers to David's goal of building an inclusive community of "grooming aficionados."
David will share his personal styling tips and recommendations with those who are part of his "house," aka his tribe.
The number 99 represents the year 1999 when he married his wife Victoria, the year his son Brooklyn was born, and when his Manchester United team won the treble.
The line will have 13 products and will be launching exclusively at Ulta on March 4th.
You can expect products to deal with diverse needs, from shaving cream to beard oil and hair pomade, all sold in sleek black-and-white packaging.
David told POPSUGAR his favorite product right now is the Seriously Groomed Beard and Hair Balm.
This light and creamy balm is the ideal two-in-one for busy men since it nourishes unruly hair and soothes beards of any length.