Each year, Gerber holds an online photo contest to determine which adorable kid will be its Spokesbaby.
This year, Gerber chose Lucas Warren, a one-and-a-half-year-old from Dalton, Georgia with an adorable smile and an outgoing personality.
His parents, Cortney and Jason, entered him into Gerber's contest on a whim, after Lucas's godmother gave them a flyer and convinced them he was too cute to pass up.
They submitted his photo on Instagram and a few months later found out he would represent Gerber for 2018.
Lucas was chosen from more than 140,000 entries for the title of Gerber Spokesbaby, and his family will receive $50,000 for the grand prize.
President and CEO of Gerber Bill Partyka said in a statement, "Lucas' winning smile and joyful expression won our hearts this year."
He said, "Every year, we choose the baby who best exemplifies Gerber's longstanding heritage of recognizing that every baby is a Gerber baby."
Lucas is making history with his new gig. Lucas has Down syndrome, which makes him the first ever Gerber baby with special needs.
But his parents want to make it clear that he's not defined by his disability.
Lucas' mom Cortney told GoodHouseKeeping.com "People with disabilities are more than their diagnosis. They're people first, and their diagnosis is just something they have."
When he's not melting the hearts of everyone he meets, Lucas loves playing peek-a-boo, watching Disney shows, and listening to music, particularly acapella.
He just recently learned to clap, and started signing the word "more" in American Sign Language.
Jason and Cortney hope Lucas can also help out kids like him with his role as spokesbaby.
For the next year, Lucas will make appearances on Gerber's social media channels, so there will be far more cute photos to come.