Reese's Introduces "All Peanut Butter" Cup Without Chocolate?

What is this? I didn't know people were even requesting this, but yesterday Reese's announced that it was dropping a chocolate-less peanut butter cup.

"While launching a Reese's Cup with absolutely no chocolate might come as a shock, we're giving the truest peanut butter fans something to go wild about," said Reese's brand manager Margo McIlvaine in a statement.

The all peanut butter cups, dubbed "Reese's Ultimate Peanut Butter Lovers" will be available in standard, mini, and king size this April for a limited time only.